Selected articles I have published over the years in different journals.
Work at IfeM
William worked for the research institute IfeM (Institute for e-Management) in 2004, and was involved in IT projects involving corporations such as T-Mobile and Shell, often meeting with the top management and board members of those companies, as an expert for SaaS, SEO and Software Development.
IfeM was running many Internet portals at that time, and publishing articles. William also took the liberty of writing for them, later becoming a partner. Some the selected articles published during that time are listed here.
Work at Investor Village
In 2001 William worked for Prof. Dr. Max Otte at the investor portal Investor Village, run by one of Germany’s largest communication companies Freenet.
While he was a software developer responsible for building the CMS and real time stock exchange course graphics using APIs, he was aware that he was working for the financial legend Max Otte. William took the chance to learn everything he could about financing, investing and the stock market, and was later able to write articles as a financial analyst.
Some of these articles from that period are listed the end of this list.
March 14, 2015 | T3N Magazine Language: German Original title: Mythos Datenschutz in Social Media – Klatsch und Rechtsgetratsche in Deutschland
Social Media Monitoring with Entity Analysis September, 2012 | DOK Magazine No. #4-12 Language: German Original title: Mythos Datenschutz in Social Media – Klatsch und Rechtsgetratsche in Deutschland
Google’s New Competitors August 17th, 2004 | Wissenskapital Language: German Original title: Neue Konkurrenz für Google
Importance of Meta Tags June 13h, 2004| Competence Site Language: German Original title: Wie sinnvoll sind eigentlich Meta-Tags
How to Handle Link Popularity May 28th, 2004 | Wissenskapital Language: German Original title: Was ist eigentlich Click Popularity?
Call to Attention with SEM
Rankings with Search Engine Marketing May 23th, 2004 | Competence Site via Handelsblatt Language: German Original title: Effizientes Ranking mit SEM?
Search Engine Marketing (SEM)
A Niche Market April 4th, 2004 | Wissenskapital Language: German Original title: Search Engine Marketing (SEM) als Nischenmarkt?
What’s This SEM/SEO Anyway? April 4th, 2004 | Wissenskapital Language: German Original title: Was ist eigentlich SEM/SEO?
The Open Directory Project (DMOZ) February 29th, 2004 | Wissenskapital Language: German Original title: Das Open Directory Project (DMOZ)
The Internet Boom
Beginnings and Finishings March 27th, 2001 | Investor Village at Freenet.de Language: German Original title: Das Internet Boom – Anfang und Ende
The Internet as Your Basic Need March 4th, 2001 | Investor Village at Freenet.de Language: German Original title: Internet als Grundbedürfnis
A selection of articles William has published for the Social Media Magazine.
The History of the Social Media Magazine
During his time at infospeed, the Marketing Department was looking for an idea to address their clients with quarterly information. William was sure that his clients — all of them top management — wouldn’t have time to read newsletters or any other quarterly agency information.
So, William came up with the idea of an independent magazine and founded the first Social Media Magazine in Germany in 2010. It was such a success that William had to form a publishing company for it. Almost all his clients knew the magazine without knowing though that the company infospeed was behind it. When in need to demonstrate their USPs — like during a pitch — the team members would surprise their potential clients or leads by telling them that it is infospeed that owns and writes the magazine.
During that time, Dr. William Sen wrote articles for the magazine.
Give years after the first issue of the magazine was released, it was still one of best selling and profitable magazines of its kind, and most importantly: every employee in the company loved it.
Social Media Magazin Ausgabe 2009-01
Social Media Magazin Ausgabe 2009-02
Social Media Magazin Ausgabe 2009-03
Social Media Magazin Ausgabe 2010-01
Social Media Magazin Ausgabe 2010-02
Social Media Magazin Ausgabe 2010-03
Social Media Magazin Ausgabe 2011-01
Social Media Magazin Ausgabe 2011-02
Social Media Magazin Ausgabe 2011-03
Social Media Magazin Ausgabe 2011-04
Social Media Magazin Ausgabe 2012-01
Social Media Magazin Ausgabe 2012-02
Social Media Magazin Ausgabe 2012-03
Social Media Magazin Ausgabe 2012-04
Social Media Magazin Ausgabe 2013-01
Social Media Magazin Ausgabe 2013-02
Social Media Magazin Ausgabe 2013-03
Social Media Magazin Ausgabe 2013-04
Social Media Magazin Ausgabe 2014 04
Social Media Magazin Ausgabe 2014-01
Social Media Magazin Ausgabe 2014-02
Social Media Magazin Ausgabe 2014-03
William’s articles published on the Social Media Magazine from 2010-2015:
All Articles written by Dr. William Sen in this issue are listed below:
The Way Back to Web 1.0 November 2014 | Social Media Magazin No. 2014-IV Language: German Original title: Der Weg zurück zu Web 1.0
Is Facebook Just a Click-Generator? November 2014 | Social Media Magazin No. 2014-IV Language: German Original title: Facebook nur ein Klick-Generator
Social Media in the Automobile Sector November, 2014 | Social Media Magazin No. 2014-IV Language: German Original title: Social Media in der Automobilbranche
The Success of WordPress
Misinterpretation of Statistics November, 2014 | Social Media Magazin No. 2014-IV Language: German Original title: Der Erfolg von WordPress mit falschen Zahlen
All Articles written by Dr. William Sen in this issue are listed below:
Cause and Effect August, 2014 | Social Media Magazin No. 2014-III Language: German Original title: Ursache und Wirkung
Social Media Analytics with Only One Click
The Importance of Entitites August, 2014 | Social Media Magazin No. 2014-III Language: German Original title: Social Media Analytics mit nur einem Klick
The Don Quijote in Companies
Why Companies Fail in Social Media August, 2014 | Social Media Magazin No. 2014-III Language: German Original title: Der Don Quijote im Unternehmen
All Articles written by Dr. William Sen in this issue are listed below:
Complex Social Media October, 2013 | Social Media Magazin No. 2013-IV Language: German Original title: Social Media Komplex
Social Media Monitoring at the dmexco October, 2013 | Social Media Magazin No. 2013-IV Language: German Original title: Social Media Monitoring auf der dmexco
Is Facebook Marketing Just an Illusion? October, 2013 | Social Media Magazin No. 2013-IV Language: German Original title: Ist Facebook Marketing nur eine Illusion?
SEO with Review Portals July, 2013 | Social Media Magazin No. 2013-III Language: German Original title: SEO mit Bewertungsportalen
Twitter SEO July, 2013 | Social Media Magazin No. 2013-III Language: German Original title: Twitter SEO
Bad Robot
What are Search Engines allowed to do? July, 2013 | Social Media Magazin No. 2013-III Language: German Original title: Was dürfen Suchmaschinen?
Illegal Data Market
The Social Media Monitoring Legal Concept July, 2013 | Social Media Magazin No. 2013-III Language: German Original title: Illegaler Datenhandel
All Articles written by Dr. William Sen in this issue are listed below:
The Search for KPIs February, 2013 | Social Media Magazin No. 2013-I Language: German Original title: Die Suche nach KPIs
When Social Media Experts Talk Nonsense February, 2013 | Social Media Magazin No. 2013-I Language: German Original title: Wenn Social-Media-Experten Blödsinn erzählen
The History of the Usenet February, 2013 | Social Media Magazin No. 2013-I Language: German Original title: Die Geschichte des Usenet
Big Data
How to Make More from Less July, 2012 | Social Media Magazin No. 2012-III Language: German Original title: Wie man aus weniger mehr macht
The First Social Media Monitoring
with Ford July, 2012 | Social Media Magazin No. 2012-III Language: German Original title: Das erste Social Media Monitoring
Ford FanAward 2012
How to Repeat Social Media Success July, 2012 | Social Media Magazin No. 2012-III Language: German Original title: Ford FanAward
All Articles written by Dr. William Sen in this issue are listed below:
Management in the Social Media Era January, 2012 | Social Media Magazin No. 2012-I Language: German Original title: Management im Social-Media-Zeitalter
All Articles written by Dr. William Sen in this issue are listed below:
The Year 2035
The Future of Social Media October, 2011 | Social Media Magazin No. 2011-IV Language: German Original title: Die Zukunft von Social Media
The Future of Google and Facebook
Friends & Foes October, 2011 | Social Media Magazin No. 2011-IV Language: German Original title: Die Zukunft von Google und Facebook
All Articles written by Dr. William Sen in this issue are listed below:
The Strategic Social Media Window August, 2011 | Social Media Magazin No. 2011-III Language: German Original title: Das strategische Social-Media-Fenster
How to Buy Yourself into Studies
Questionable Comparisons and Rankings August, 2011 | Social Media Magazin No. 2011-III Language: German Original title: Käufliche Erwähnungen in Studien
Exploiting Freedom to make Profit
How Literature Becomes Mass-Product August, 2011 | Social Media Magazin No. 2011-III Language: German Original title: Profit aus Freiheit
Social Media with No Sense
How Users are Being Fooled by Content August, 2011 | Social Media Magazin No. 2011-III Language: German Original title: Social Media ohne Verstand
Topic Monitoring
Social Media Analysis of Topics & Issues August, 2011 | Social Media Magazin No. 2011-III Language: German Original title: Themenmonitoring
All Articles written by Dr. William Sen in this issue are listed below:
First to Understand, Then to Engage April, 2011 | Social Media Magazin No. 2011-II Language: German Original title: Erst verstehen, dann handeln
The Magic Spell of Facebook & Twitter
What Bill Gates Knew Before We Did April, 2011 | Social Media Magazin No. 2011-II Language: German Original title: Die Zauberformel von Facebook & Twitter
All Articles written by Dr. William Sen in this issue are listed below:
Tales of Social Media January, 2011 | Social Media Magazin No. 2011-I Language: German Original title: Märchen in Social Media
Social or Community Media?
A Guide for Digital Immigrants January, 2011 | Social Media Magazin No. 2011-I Language: German Original title: Social Media ist nicht “Soziale Medien”
All Articles written by Dr. William Sen in this issue are listed below:
Social Media Hype October 2010 | Social Media Magazin No. 2010-III Language: German Original title: Social Media Hype
The New Social Media Buzzwords October 2010 | Social Media Magazin No. 2010-III Language: German Original title: Buzzword Radar in Social Media
Social Media Measurement
Performance Indicators for Reach October 2010 | Social Media Magazin No. 2010-III Language: German Original title: Kennzahlen für Reichweiten
Artificial Intelligence for the Social Web
Human versus Machine in Data Mining October 2010 | Social Media Magazin No. 2010-III Language: German Original title: Künstliche Intelligenz
Using the Law in Social Media
React to Bad Reviews Appropriately October 2010 | Social Media Magazin No. 2010-III Language: German Original title: Social Media Abmahnung
Social Media Guidelines
… because they don’t know what they’re doing October 2010 | Social Media Magazin No. 2010-III Language: German Original title: Social Media Guidelines
The Most Popular Social Media Stories October 2010 | Social Media Magazin No. 2010-III Language: German Original title: Die beliebtesten Social Media Stories
Social Media Audit October 2010 | Social Media Magazin No. 2010-III Language: German Original title: Über die Bestandsaufnahme zur individuellen Strategie
Introducing web2monitor
The Specialized Search Engine October 2010 | Social Media Magazin No. 2010-III Language: German Original title: Vorgestellt: web2monitor
Scientific Publications (Selection)
A small selection of scientific articles published by Dr. William Sen as an Information Scientist
Object of our empirical research study are depicted and provoked emotions in videos. Are users able to index such emotions consistently? Are the users’ votes usable for emotional video retrieval?
We worked with a controlled vocabulary for nine basic emotions (love, happiness, enjoyment, surprise, desire, sadness, anger, disgust, and fear), a scroll bar for adjusting the emotions’ intensities, and the approach of broad folksonomies. Different users tagged the same videos. The test persons had the task to index the emotions of 20 videos (reprocessed movies from YouTube). We got data from 776 participants and could analyze all in all 279,360 scroll bar values. The consistency of the users’ votes is very high; there are stable tag distributions for the emotions of the particular videos. The final shape of the distributions will be reached by the tagging activities of only few users (less than 100). Applying the approach of power tags it is possible to separate the pivotal emotions of every document – if there is any feeling at all. Those documentspecific emotions establish the basis of an emotional information retrieval (EmIR) system.
A business’ need for knowledge and information from the Social Web has increased. Even thought there is a huge amount of data available on the Social Web, much of it has no standardized structure and is therefore unsuitable for social media analysis and data mining.
Thus, a new industry of specialized search engines has been developed. Other than popular search engines, these specialized technologies are able to crawl data in a structured way. This paper deals with specialized crawlers and technologies. It also shows and explains the social media monitoring tool called web2monitor.
In this paper, a concept for the development of KPIs for measuring Internet forums and their postings will be presented.
Based on the former research of Dr. William Sen, this paper discussed the importance and reach of how Internet forums impact a company’s brand and reputation. This research deals with this topic by developing real KPIs to determine what kind of Internet forum should be monitored by companies and when. This method will also demonstrate how companies can benefit from such KPIs and how it can be implemented into a management information system.
Will link popularity of search engines in the future no longer aim to merely list quantitative information to the users, but to gain the satisfaction through collection of relevant information? Will this mean that website operators lose the ability through the use of certain methods to influence their listing in search engines? This paper examines these questions.
If they concentrate on more content based information, rather than classic search engine optimization techniques, search engines such as Google may be easily manipulated. On this basis, the two practical methods of SEM / SEO (Search Engine Marketing / Search Engine Optimization) are being researched and explained in this thesis. The research deals with all the new methods of content-based SEO and describes their use based on different scientific models.
Amiga Magazines
Articles by William Sen he wrote for the Amiga Magazine in the 8-bit era.
Amiga Plus was the famous Commodore Amiga magazine in Germany. William Sen had his first Commodore Amiga computer when he was 16, and he loved it ever since.
He was picked up by the Amiga magazine publisher after the success of my book “Hackerland”. Even though he was fully employed by several IT companies at that time, he took this honor and wrote in his spare time for the sake of his childhood memories.
The Cap’n Crunch Story
The Hacker with the Whistle
by William Sen September 2001 | AMIGA plus No. 2001-9 Language: German
The Core of The Demo Scene
by William Sen May 2001 | AMIGA plus No. 2001-5 Language: German Original title: Die Organe der Demoszene
The Mysterious Death of a Hacker
by William Sen May 2001 | AMIGA plus No. 2001-5 Language: German Original title: Tron – der mysteriöse Tod eines Hackers
The Kimble Story
by William Sen December 2000 | AMIGA plus No. 2000-12 Language: German Original title: Die Geschichte von Kim Dotcom, ehemals Kim Schmitz
A Flashback into the Scene History
by William Sen September 2000 | AMIGA plus No. 2000-9 Language: German Original title: Die Geschichte von Kim Dotcom, ehemals Kim Schmitz
Cologne Conference 99 Party Report
by William Sen, Denis Moschitto January 2000 | amigaOS No. 2000-1 Language: German Original title: Cracker: düstere Figuren
Cologne Conference 99 Party Report
by William Sen, Denis Moschitto January 2000 | amigaOS No. 2000-1 Language: German Original title: Cracker: düstere Figuren
Cracker: Obscure Characters
by William Sen, Denis Moschitto September 1999 | amigaOS No. 1999-9 Language: German Original title: Cracker: düstere Figuren
Digibooster Professional
by William Sen, Denis Moschitto September 1999 | amigaOS No. 1999-9 Language: German
World of Amiga ’99
by William Sen, Denis Moschitto September 1999 | amigaOS No. 1999-9 Language: German
Making of: Demo
by William Sen, Denis Moschitto, Nico Barbat August 1999 | amigaOS No. 1999-8 Language: German
The Scene in the Internet
by William Sen, Denis Moschitto, Nico Barbat May 1999 | amigaOS No. 1999-5 Language: German Original title: Die Szene im Internet
Diskmags – the Voice of The Scene
by William Sen, Denis Moschitto, Nico Barbat April 1999 | amigaOS No. 1999-4 Language: German Original title: Diskmags – das Sprachrohr der Szene
The Party – the 8th Time!
by William Sen, Denis Moschitto, Nico Barbat March 1999 | amigaOS No. 1999-3 Language: German Original title: The Party – das achte Mal
TThe Scene is Alive!
by William Sen, Denis Moschitto, Nico Barbat February 1999 | amigaOS No. 1999-2 Language: German Original title: Die Szene lebt!
Contact William Sen
If you want to contact William Sen, write to us under Service and we’ll forward your message.
e-Learning in Germany
Privacy Protection Myth in Social Media
Social Media Monitoring with Entity Analysis
Social Media Needs a Strategy
The Sealed Fate of Kim Schmitz (Kim Dotcom)
Legal, illegal — who cares!
The First Hackers
Lawrence Lessig: Copy Protection Should Vanish
Self Regulation Instead of Control
Importance of Meta Tags
Call to Attention with SEM
The Internet Boom
Social Media Magazine 2014-04
The Way Back to Web 1.0
Is Facebook Just a Click-Generator?
Social Media in the Automobile Sector
The Success of WordPress
Social Media Magazine 2014-03
Cause and Effect
Social Media Analytics with Only One Click
The Don Quijote in Companies
Social Media Magazine 2014-02
Did Steve Jobs Save Facebook?
Social Media Magazine 2014-01
Virality
Social Media Magazine 2013-04
Complex Social Media
Social Media Monitoring at the dmexco
The End for cost-free Social Media Analysis Tools
Is Facebook Marketing Just an Illusion?
Social Media Magazine 2013-03
Reputational Damage on the Internet
SEO with Review Portals
Twitter SEO
Bad Robot
Illegal Data Market
Social Media Magazine 2013-02
Social SEO
I am the Knowledge!
Wikipedia SEO
Forum SEO
Facebook SEO
Social Media Magazine 2013-01
The Search for KPIs
When Social Media Experts Talk Nonsense
The History of the Usenet
Social Media Magazine 2012-04
Issue Management on Two Fronts
Social Media Magazine 2012-03
Manager’s Adventures in Wonderland
Big Data
The First Social Media Monitoring
Ford FanAward 2012
From the Hall of Fame to the Fall of Failure
Social Media Magazine 2012-01
Management in the Social Media Era
Social Media Magazine 2011-04
The Year 2035
The Future of Google and Facebook
Social Media Magazine 2011-03
The Strategic Social Media Window
How to Buy Yourself into Studies
Exploiting Freedom to make Profit
Social Media with No Sense
Topic Monitoring
Social Media Magazine 2011-02
First to Understand, Then to Engage
The Magic Spell of Facebook & Twitter
Social Media Magazine 2011-01
Tales of Social Media
Social or Community Media?
Social Media Magazine 2010-03
Social Media Hype
The New Social Media Buzzwords
Social Media Measurement
Artificial Intelligence for the Social Web
Using the Law in Social Media
Social Media Guidelines
The Most Popular Social Media Stories
Social Media Audit
Introducing web2monitor
Indexing of Emotions in Videos
Information Retrieval with Unstructured Data
Concept for Determining Relevance of Internet Forums and Their Postings
SEM/SEO: Search Engine Marketing/Search Engine Optimization
The Life of a Virus Programmer
Wau Holland: The Death of a Hacker Legend
The Cap’n Crunch Story
The Core of The Demo Scene
The Mysterious Death of a Hacker
The Kimble Story
A Flashback into the Scene History
Scoopex: Generations Ahead
Cologne Conference 99 Party Report
Cracker: Obscure Characters
Digibooster Professional
World of Amiga ’99
Making of: Demo
Mekka & Symposium 99 Party Report
The Scene in the Internet
Diskmags – the Voice of The Scene
The Party – the 8th Time!
TThe Scene is Alive!
